Since Scanmar was established nearly 40 years ago, 50.000 sensors have been delivered to thousands of fishing vessels and Fishery Research vessels around the world. The establishment of Scanmar was the result of many trips on board different fishing vessels, mainly trawling, for various species of white fish, pelagic fish and shrimp, made by myself and my colleagues. Though it was obvious to us that it would be possible to increase catches by introducing new products for surveying the fishing gear and catching conditions, it never crossed the minds of most fishermen. Many would find this strange, but far from it. It is normal for most of us; when we have been doing things for a long time, it is hard to accept that there are better ways to do it. In this case, it is even more obvious: While the fishermen were very experienced in what they were doing, and made lots of changes with rigging and other things they thought would improve their catch, our minds were used to electronics, data and acoustics, so you could say we were trained in a completely different way of thinking. Apart from the challenge of developing advanced cable free signal transmission based on new unproven technology, strong protective plastic, reliable electronics etc., the main problem would be to tell fishermen how products they had never heard of, based on new technology, could help them increase catches and reduce costs. And how was it possible that Scanmar, a newly established company could invent such a product, when the big worldwide suppliers of electronic fish finders, from Norway, Japan, Germany and many other countries, had never been close to it. Understandably, it is difficult for a small Norwegian company, recently established, to visit 100 countries, to inform about a new product nobody had heard of, not to mention all the fishing ports in all these countries. Competent dealers did not exist since nobody had any knowledge of this type of product, and even worse, nobody would know how to use it in various fishing operations.